Friday, November 30, 2012

Year of China -Blog post

The year of china festival was a good experience for the Reinhardt Students. I was able to see some of the back ground work to it due to having a class with Mr Webb so he would tell us about what was going on and show us a little bit.
I wasn't able to go to a lot of the events being put on due to soccer but what i was able to go to and see was the martial arts event and some of the pictures and stories of the history of China.
From the people I spoke to about it, they really enjoyed the event and hope for it to happen again at Reinhardt. I thought it was a valuable cultural experience.




Monday, November 19, 2012

How the music Industry has changed in recent years


95% of music downloaded today is illegal.

In 2008, Apple became the largest Music retailer in the US.

Job losses in the UK was estimated at 30,000, due to illegal downloading of songs.




The Music industry is always changing, But is the way it's changing for the better?
It seems that nowadays with the decline of the record there is little to no support for up and coming bands who are trying to make it. Music can be bought and illegally downloaded from the internet. Talent is often questioned when new artists come out. Many people are undercooked due to the way they look. The music itself has changed and the way people feel about the lyrics written have little affect or meaning as they once did.

This is a video of the very first time we saw Susan Boyle first audition  on Britian's got talent. When she first walked out people had written her off as a hop hope and laughed a lot at her. She wowed the audience into a standing applause. She is one a very few people who have talent that get picked up for something other then their looks. She was lucky her talent was able to be seen by some top professional judges.




Watching the documentary was a real eye opener for how they can make bad people sound really good. I was watching  the part of the documentary where they got that model girl so sing. She wasn't very good but they were able to make her sound good with auto tune correction. I think many people must be using this nowadays. I think The black Eyed Peas are terrible and must use auto tune correction on every word of the song.
I Often like to sit and watch artist perform Live to see how much they really sound like their music when produced from a studio. 
Such artist who I feel sound like their CD's are : Muse, Prince, Fleetwood Mac and I know there are thousands more out there but these artist are not always the ones we hear everyday on the Radio or see on MTV.
The X factor judges people on their voices but it seems that majority of people who get through and win are good looking people. I understand that the music industry is a business and people need to make money to survive but people will often go with the quickest way to make a quick buck rather then look and search for the right talent who will inspire people for more then just one song. These pop bands out nowadays seems to only be around for one hit and are then dropped within a year and never heard of again. 
The majority of the people who around now in the main spot light never write their own songs or if they do, its usually co written with a professional song writer or a song that is bought from someone else.


Pop Idol and X factor

The music industry has always been hard to get into, millions of people try every year to make it, with only 1% being able to get to that level. In 2001, Chris Fuller, decided  that there was money to be made by hosting a competition in search of the next big talent in England.

The British Invasion

A musical movement of the mid-1960s, the British Invasion was composed of British rock-and-roll  whose popularity spread rapidly to the rest of the English-speaking world, especially the United States which, from the beginnings of rock-and-roll music in the early 1950s, had nearly a monopoly on the genre. 

 The Beatles triumphant arrival in  1964, is widely credited with truly throwing open America's doors to a wealth of British musical talent, and officially beginning what would come to be called—with historical condescension by the willingly reconquered colony—the second British Invasion. 

Dusty Springfield was one of the first British artists to have success in America with a number 1 hit.


I like listening to all different types of music from all around the world, and often try and look out for British artists making it over in America. Some British artists which i find to be quite good usually dont make it over here and its the more commercial manufactured people that do. 
Other artists to come over from Britain to make it big are:
Rolling Stones, Bee Gee's, Rod Stewart, Elton John,Eric Clapton, John Lennon, David Bowie, Fleetwood Mac, Queen, Pink Floyd, The Police,Sting, Phil Collins, WHAM, George Michael, Seal, Spice Girls, Coldplay and James Blunt, Amy Winehouse. These are just a few of hundreds who have had songs out and don well in America.

Product Placement -

In 2006, Broadcasting and Cable reported two thirds of advertisements employ branded products. This can allow people to feel connected to the people in the film or the target of a specific group.

I have often watched films where the people wear a certain company design or drink, eat or smoke a certain product for the viewer to see. 
This product isn't just randomly grabbed from off the vending machine but purposely places in the film. By doing this it allows the film company to make a little money by advertising a certain product and it will allow the products company to get some exposure. 
Researchers have found that companies that place products in upcoming box office movies tend to have an increase in stock price starting 10 days before the movie’s release and for three weeks after the movie is released





In the James Bond film Golden eye, BMW used its new BMW Z3 as one of the cars used by james bond causing a lot of sales of this car and BMW's.


In the sex and the city series and films, they used Sky Vodka and Absolute Vodka as a promotion item.


People are more likely to research an item after seeing it in a movie.
People aged between 19-25 have the highest engagement factor so many films are geared towards that age group, as they will remember the products advertised and will try and keep up with the latest fashion/product.


I think Product Placement is helpful to all parties involved. It can help provide money or clothes , food ,  to film companies who might not have the most money but it help get products out onto the market.


Sunday, November 4, 2012

Television, hows its changed.


Before 1947, only a few thousand people had television sets in America, fast forward it to the 1990's, now 98% of homes have a television set.
The Average person spends 2.5 to 5 hrs a day watching television.
President Franklin Roosevelt was the First president to appear on television in 1939.
A 30 second ad commercial running in between American Idol costs $750,000


I was speaking to one of my friends on one of my classes the other day. I was saying how when i was younger I was bought a television which was probably around 10 inches squared. I thought it was the best thing since sliced bread and that it was the perfect size to watch television and play my games on. Now, with the advances in television technology, I find televisions with screens less then 30 inches too small to watch anything and play my games. Give it a few more years and who knows how our televisions will look like or the shows will be brought to us.

The Television was brought to us by a 21 year old Philo Taylor Farnsworth in 1927. He had been living in a house with out electricity until he was 14 but began to think of an idea of capturing moving images in a form that could be coded onto radio waves and then transferred back into picture.

RCA the company that dominated the radian business with its two NBC networks invested $50 million in the development of the television. With the development of television, RCA started selling TV sets with 5 by 12 inch pictures.
When the war broke out RCA turned its attention to the war effort so the quality of production of picture took a step back and people were unable to see a good quality images of the broadcasters or hat they were trying to show.


3 Major Networks that controlled a lot of the television programmes between the 1960's and 70's were CBS, NBC and ABC. CBS doubled its profits between 61-66 by playing shows such as The Beverly Hillbillies. Day time television consisted of shows such as dramas about police, detectives, lawyers, until the 1980's when day time talk shows started to discuss to once taboo subject of sex and sexuality. 

Cable was introduced in the 1960's and was aimed at the people in the smaller rural areas but soon people in the big cities wanted it, and soon at 80,000 subscribers in New york alone.

In Great Britain Broadcasting giant BBC which started out in Radio and dominated that then went onto television and dominated that swell producing top quality shows.
In China, television exposure grew from 18 million in 1977 to 1 Billion in 1995.


New Technology (in no particular order)-
1. In the 1980's came the video cassette recorders allowing revers to record and re watch their programs. 
2.Video games also appeared and have always grown in popularity. and often require televisions to be played on. 
3. More cable channels appear showing more programes 
4. Shows and films given ratings and time slots to suit certain audience.
5. High definition
6. television programes viewed on the computers
7. 3D television






Sunday, October 21, 2012

Video Killed The Radio Star

95% of music downloaded today is illegal.

In 2008, Apple became the largest Music retailer in the US.

Job losses in the UK was estimated at 30,000, due to illegal downloading of songs.




The Music industry is always changing, But is the way it's changing for the better?
It seems that nowadays with the decline of the record there is little to no support for up and coming bands who are trying to make it. Music can be bought and illegally downloaded from the internet. Talent is often questioned when new artists come out. Many people are undercooked due to the way they look. The music itself has changed and the way people feel about the lyrics written have little affect or meaning as they once did.

This is a video of the very first time we saw Susan Boyle first audition  on Britian's got talent. When she first walked out people had written her off as a hop hope and laughed a lot at her. She wowed the audience into a standing applause. She is one a very few people who have talent that get picked up for something other then their looks. She was lucky her talent was able to be seen by some top professional judges.





Watching the documentary was a real eye opener for how they can make bad people sound really good. I was watching  the part of the documentary where they got that model girl so sing. She wasn't very good but they were able to make her sound good with auto tune correction. I think many people must be using this nowadays. I think The black Eyed Peas are terrible and must use auto tune correction on every word of the song.
I Often like to sit and watch artist perform Live to see how much they really sound like their music when produced from a studio. 
Such artist who I feel sound like their CD's are : Muse, Prince, Fleetwood Mac and I know there are thousands more out there but these artist are not always the ones we hear everyday on the Radio or see on MTV.
The X factor judges people on their voices but it seems that majority of people who get through and win are good looking people. I understand that the music industry is a business and people need to make money to survive but people will often go with the quickest way to make a quick buck rather then look and search for the right talent who will inspire people for more then just one song. These pop bands out nowadays seems to only be around for one hit and are then dropped within a year and never heard of again. 
The majority of the people who around now in the main spot light never write their own songs or if they do, its usually co written with a professional song writer or a song that is bought from someone else.


The British Invasion

A musical movement of the mid-1960s, the British Invasion was composed of British rock-and-roll  whose popularity spread rapidly to the rest of the English-speaking world, especially the United States which, from the beginnings of rock-and-roll music in the early 1950s, had nearly a monopoly on the genre. 

 The Beatles triumphant arrival in  1964, is widely credited with truly throwing open America's doors to a wealth of British musical talent, and officially beginning what would come to be called—with historical condescension by the willingly reconquered colony—the second British Invasion. 

Dusty Springfield was one of the first British artists to have success in America with a number 1 hit.


I like listening to all different types of music from all around the world, and often try and look out for British artists making it over in America. Some British artists which i find to be quite good usually dont make it over here and its the more commercial manufactured people that do. 
Other artists to come over from Britain to make it big are:
Rolling Stones, Bee Gee's, Rod Stewart, Elton John,Eric Clapton, John Lennon, David Bowie, Fleetwood Mac, Queen, Pink Floyd, The Police,Sting, Phil Collins, WHAM, George Michael, Seal, Spice Girls, Coldplay and James Blunt, Amy Winehouse. These are just a few of hundreds who have had songs out and don well in America.




More recent artist to have come across the pond and do well in America is Adele


BornMay 5, 1988 (age 24), London, England
Height5' 9" (1.75 m)
Net worth32 million USD (2012) 
en.wikipedia.org/wiki/Adele
 
AwardsGrammy Award for Song of the Year, Grammy Award for Best Pop Vocal Album, Billboard Music Award for Top Pop Artist, Billboard Music Award for Top Billboard 200 Album, Grammy Award for Best Short Form Music Video, Billboard Music Award for Top Digital Media Artist, Billboard Music Award for Top Billboard 200 Artist,Billboard Music Award for Top Radio Songs Artist,Billboard Music Award for Top Alternative Song, MTV Video Music Award for Best Art Direction, Billboard Music Award for Top Streaming Song (Audio), MTV Video Music Award for Best Editing, Billboard Music Award for Top Hot 100 Artist, Billboard Music Award for Top Pop Album,Grammy Award for Best Pop Solo Performance, Grammy Award for Best Female Pop Vocal Performance, Billboard Artist of the Year Award, MTV Video Music Award for Best Cinematography, Grammy Award for Record of the Year, Billboard Music Award for Top Female Artist,Billboard Music Award for Top Digital Songs Artist,Grammy Award for Best New Artist, Grammy Award for Album of the Year


I feel that the music industry has changed and in some ways not for the better, it seems that many artists around today are not actually talented and rely on technology to get them selves out there, whether it be by making their voices better or to even the way they look in their videos.
Music from around the world has influence people to do things, with a  meaning, but it seems that todays music is sung by a 20 year old who hasn't ever experienced things like what they sing about. Nothing will change tho for the better for a while, and the little people will probably go undiscovered, the problem is, its an expensive business to get into and the people with the money can make the decision's.

Sunday, September 30, 2012

Accuracy in the Media

The majority of the people in the world know that what you read in the newspaper you have to take with a pinch of salt. What i mean by  taking it with a pinch of salt is that you cannot always believe what is written in a news paper. Journalists are supposed to find out the truth but we all know they will write stuff just to sell papers. I am always reading stories that sound to be not 100% truthful and sometimes wonder where they get their information from. In some cases when the paper is forced to apologize about a false story they publish, the article will only be about an inch or two in size saying a woeful apology, when the damage that is caused is probably a lot worse. The news media don’t always get their stories right and many of them don’t even seem to care. By advising them is their responsibility to the public, whom they claim to serve.

Out of the options I was given I wanted to chose this topic as it has always interested me.There is a paper back in England called "THE SUN" which everyone knows doesnt always tell the truth in all their stories, but the stories they get are so interesting that many people read the paper and believe the stories as though it is 100% truthful. I have always been curious when reading an article how a journalist got so much information for that particular story when it seems he was just in the right place at the right time. 

When i was given a list of options for what topic to write about and research, i umped straight onto this topic without given a second thought for the other topics as I felt this is something that will always interest people.

The Article below is from www.thesun.co.uk, with the head of the newspaper apologising for an incident that happend a few years back during a soccer match where fans were killed. The paper printed false lies about what happened and its only recently in the last month that the real truth has come out and people and papers are being found out.










the-sun_2338175b.jpg
the-sun_2338175b.jpg












The website i chose was:
http://www.aim.org


This was their missions statement from their site:


Accuracy in Media is a citizens’ media watchdog whose mission is to promote accuracy, fairness and balance in news reporting. AIM exposes politically motivated media bias; teaches consumers to think critically about their news sources; and holds the mainstream press accountable for its misreporting.It is a non profit , citizens watch dog for news media that critiques wrongfully written news stories and sets the record straight for the public.


In 1998 The American society of newspapers published a study that showed 78% of Americans felt that their news was Biased. This is where ACCURACY IN MEADIA ( AIM) came in to try and get the media to report the news fairly and objectively, with out resorting to bias reports.



"Accuracy in Media was founded in 1969 by a group of concerned citizens, led by economist Reed Irvine, who were troubled by the inaccuracies and one-sidedness they saw in the American media.  Frustrated by the media’s unwillingness to address their individual concerns, they banded together to form Accuracy in Media, hoping that an organization would have more clout than individuals in getting the media to correct serious errors".             ( http://www.aim.org/about/history-of-aim/ )


AIM brings attention to this problem with the media by: 

Publishing a twice-monthly newsletter 
Broadcasting a daily radio commentary 
Syndicates a weekly newspaper column 
Attend major news media meetings to express the problems and faults of the media being published

I think this is good what AIM is doing to help spread their views and findings about false news being published to the general public. I am sure they are trying to get themselves out there more in the near future, but i feel the news letters and broadcasting daily radio commentary helps get themselves out there and get the public aware of what is being written in certain stories is untrue.



Below are two articles I read about Obama. The first is explaining how Obama is blaming the movie for all the violence when in fact terrorism is still at large and hasn't been stopped like it was said to have been. 
The second article is explaining about a second video made about Obama and the friendship he had with a man suspected by the FBI of being a soviet spy.











On the Letterman show, President Barack Obama once again blamed Middle East violence on a movie, adding that he was concerned about the “shadowy character” behind it. That “shadowy character” was picked up by the police, acting on behalf of the federal government, in order to begin the process of appeasing Islamic censors around the world who want to destroy our First Amendment rights.

Blaming a movie shifts the attention away from the fact that al-Qaeda is behind the violence and that Osama bin-Laden’s death hasn’t affected the global terrorist war against









Although the Associated Press and ABC’s Nightline program have taken apart Dinesh D’Souza’s film, “2016: Obama’s America,” another film about the President is strangely getting the silent treatment from the major media. This film, “Dreams from My Real Father,” explores in detail the relationship that Obama had with Frank Marshall Davis, a Communist Party member suspected by the FBI to be a Soviet agent.


I wanted to add these clips showing examples of where the media has written false news and where the AIM has gone and found out the truth. The first story is very interesting as I have heard it a lot on many papers, where important political figures feel very confident that with the fall of Bin Laden, that terrorism has now fallen, but that is far from the truth, as we all know terrorism will always be a major problem. I feel it is something said to make people probably like that person or maybe earn them another term in office.
The other article is telling of the films made about Obama. The first film was looked at but not taken very seriously, but the other film showing important details about Obama's friendship with a suspected soviet agent has hardly got any coverage which makes me feel like some one in high authority has made a few phone calls to big people in news telling them not to talk much about it. 

http://www.aim.org/aim-column/the-other-anti-obama-film/






I struggled to load a video but I found this video on youtube which was a representative from MIA saying how media is now becoming an enemy of the American people.

http://www.youtube.com/user/aimaccuracy?feature=results_main


I feel that Media in Accuracy is a very good company and punishment should be handed out to news companies and journalist who print false news. Like AIM stated, if a lawyer lies, they can be jailed for contempt in court. A surgeon who messes up an operation can lose his license. A corporation that falsifies reports can face serious troubles with the SEC. However, a journalist doesn’t have to surrender his press card for faulty reporting. And the reason a journalist can get away with this is because of the first amendment act. I feel this needs to be looked at and maybe tweaked in order to prevent such media lies breaking out into the news and maybe put the reins on the media as it seems they have the free will to right what they want with little or no discipline.



Sunday, September 23, 2012

Problems facing print media

Print media is going to be a thing of the past, like it or hate it, thats the truthful fact which has been scaring many news paper companies over the years and the sad thing is, not a lot can be done about it. With new technology, lifestyle and easier ways of getting access to news, the victim ends up begin print media. 
What is killing print media?
What can be done to save media?
Whats the new way of accessing news?


    The publisher of the New York Times acknowledged Wednesday that the newspaper will go
     out of print — eventually.
    "We will stop printing the New York Times sometime in the future, date TBD," Arthur Sulzberger.
     Sulzberger's statement came in response to a prediction that the newspaper would go out-of-print
     by 2015.

The image below shows how paper circulation in estate paper has risen and declines over the years. This is similar to most print media news papers. 

No more then 20 years ago people were in full demand of print media. People would pay for it, wait days, weeks, months for papers, magazines etc, but that is a thing of the past now. People do not need to wait to get what they want and in many cases do not need to pay for it. Print media is not loosing out to quality, its loosing out to accessibility and they are in desperate need to change it quickly.

Over the past year print media is down 30% and the many reasons why print media is dying is because of the way we lead our lives. 

1.changing lifestyle -  People are working longer hours and the demands of todays lifestyles are causing people to get what they need quickly, whether it be food to the news. People will look up anything they need and will get what they want without having to leave their computer. Our main source of information in past decades was print media, radio and t.v, now most tv networks have their own web sites for news which are updates minute by minute causing news to travel faster.

2. Better Advertising elsewhere - With the print media in total decline and fewer people picking up a news paper, this is causing many advertising companies to look else where to take their products or jobs etc to be broadcast. This as a result is casing news paper companies to loose money and as a back lash have to increase their prices for advertisement, which is doing nothing good but only making less companies use print media. ( The example I used for this is at the last article at the bottom of the blog)

3. Technology - People do not need to leave their house or office to find out instant news. With todays technology such as the computer, iPad, Facebook, twitter, phones etc. People can easily find out what ever they want and with little trouble. Many thing people do iowa days such as communicate, apply for work etc is made much easier allowing people to broaden their communication.

Another problem facing print media and journalist is that with all this new technology which anyone can access, it is allowing anybody to write up news and not be a professional writer for a company. Millions of random every day people can post their own news and pictures on such web sites as twitter which is then viewed by millions. 




Just to give you an example of how things have changed, i found this article going an example of how the amount of money payed to a journalist back in the 1950's to today and what has changed with it.


In the 1950s, professional magazine writers could earn US$1 a word for their work—and a decent house could be bought for $5000.



In the 1990s, writers were still looking at $1 a word as the standard, but the same house cost $350,000—70 times as much!


In the 1950s print media—newspapers, magazines and books—ruled supreme, challenged only by radio as a communications medium.

Then came television, increased literacy, decreased publication costs, and a flood of new magazines.

Independent magazines were bought up by publishing conglomerates, and the tenor of the editorial office took on a more hard-nosed business-like note.


(http://www.writerswebsiteplanner.com/print/)



IDG, a leading technology media, events and research company. Now as chairman and still active participant, Pat owns 85% of this 46-year-old media powerhouse, which is currently generating $3 billion in revenue annually. He explains in this video, how he has managed to maintain his media company going and print while a lot of other companies have fallen.



I feel that it is only a matter of time before News papers are the things of the past. People do not want to go out and buy a newspaper that they can read on the computer/mobile phone etc in their own home with out going outside or out of their way to get one. Today news stories online are free and that is another reason people prefer to use technology to keep them selves up dated with news. Why pay for something you can get for free. I do not know what could be done to keep the news companies going, they will need to have a big think into their future otherwise they will lose out.





This clip below is a section I found about the problems facing print media and their advertising section. To summarize this section, It was saying that over the years advertising companies have been taking their money and their adverts elsewhere to other new sources and technology, but as the news companies are loosing advertisement income, instead of reducing the cost to gain more income, they have in fact increased their prices. which i think is a wrong move as they will only lose more money for them selves.


Explination into the 10% problem

Most newspaper executive use words like “eventually” to push off into a fuzzy future a transition that they know needs to happen sooner rather than later, but still find impossible to conceptualize because of the 10% problem.
What is the 10% problem? Let’s look at the New York Time’s numbers. According to the NYT online media kit, here are the print and online audience numbers:
  • Online unique users (12 month average): 13,372,000
  • Print circulation – weekday: 1,120,420
  • Print circulation – Sunday: 1,627,062
NYT doesn’t report ad revenue for NYTimes.com broken out from its News Media Group (which includes mostly other local newspapers, but is likely dominated by NYT revenue)
  • Total advertising revenue: $483,594,000
  • Online advertising revenue: $51,000,000
Let’s assume that the NYTimes.com has roughly the same portion of ad revenue coming from online. What you find, with some modest rounding, is that print circulation is about 10% of total audience reach, while online advertising revenue is 10% of total ad revenue — the economics are nearly the perfect inverse of what they should be.
But why is this so? Let’s take a look at NYT print and online ad rates, using employment as an example. Here are the print display ad rates for employment:
nyt-emploment-ad-rates.jpg
And here is the rate for an online employment display ad in the job market section of NYTimes.com:
nyt-employment-ad-rates-online.jpg
It’s hard to compare apples and oranges — a big pat of the problem — but the online ad looks like about a quarter of the screen:
nyt-employment-display-ad.jpg
So let’s say I wanted to buy a quarter page ad in the Sunday edition for each of four weekends across a month. A half page is 63 column inches, so four quarter pages would be 126 column inches for the four ads. At a half page rate of $1,247 per column inch, that’s $157,122 for the four quarter page display ads in print.
Those ads would run in the Money, Business, or Week in Review sections, so would reach people who didn’t necessarily look in the employment section. It’s difficult to compare it then to the $7,500, which gets you a 20% share of voice display ad in the online job market section. But given that the NYTimes.com has nearly 10 times the reach of the Sunday print edition, $157,122 vs. $7,500 is a pretty eye-popping disparity.
Let’s try another print/online comparison. NYTimes.com also has a package called Employer of the Day, which gets you an ad on the homepage of NYTimes.com:
The homepage of nytimes.com is viewed by more than 1 million unique visitors every day. For Job Market advertisers seeking quick access to an extremely large audience, the Employer of the Day position can deliver a branded message twice per week.
Attract passive jobseekers
This position exists on the homepage of nytimes.com in order to attract jobseekers who may not be visiting nytimes.com specifically to visit Job Market. This provides you with an outstanding opportunity to woo potential jobseekers, who may be on the site to read articles, view award-winning multimedia content or use any one of our other services. By becoming the Employer of the Day, all visitors to nytimes.com become potential jobseekers for you to target.
Here’s the pricing:
nyt-employer-of-the-day-rates.jpg
So for $10,000, you get a 20% share of voice on the homepage for a full month. For the same $10,000, you can also reach about 1 million people in the daily print edition, for ONE day, with a 10 column inch ad (based on open rate of $1,056 per column inch), which is about 1/12 of a page.
With such a disparity in how the New York Times values its print advertising and how it values its online advertising, is it any wonder that it suffers from the 10% problem?


Read more: http://publishing2.com/2007/07/17/newspaper-online-vs-print-ad-revenue-the-10-problem/#ixzz27LhzOsoQ






www.nytimes.com
eprints.lse.ac.uk/21177/1/Young_people_new_media_(LSERO).pdf
www.ehow.com › Culture & Society
mkt-iq.com/.../1.../123-media-evolution-the-changing-role-of-print