Product Placement -

In 2006, Broadcasting and Cable reported two thirds of advertisements employ branded products. This can allow people to feel connected to the people in the film or the target of a specific group.

I have often watched films where the people wear a certain company design or drink, eat or smoke a certain product for the viewer to see. 
This product isn't just randomly grabbed from off the vending machine but purposely places in the film. By doing this it allows the film company to make a little money by advertising a certain product and it will allow the products company to get some exposure. 
Researchers have found that companies that place products in upcoming box office movies tend to have an increase in stock price starting 10 days before the movie’s release and for three weeks after the movie is released

In the James Bond film Golden eye, BMW used its new BMW Z3 as one of the cars used by james bond causing a lot of sales of this car and BMW's.

In the sex and the city series and films, they used Sky Vodka and Absolute Vodka as a promotion item.


People are more likely to research an item after seeing it in a movie.
People aged between 19-25 have the highest engagement factor so many films are geared towards that age group, as they will remember the products advertised and will try and keep up with the latest fashion/product.


I think Product Placement is helpful to all parties involved. It can help provide money or clothes , food ,  to film companies who might not have the most money but it help get products out onto the market.